You cannot improve what you do not measure. The Analytics tracking tools allow you to monitor traffic, measure conversion rates, and understand exactly how visitors are interacting with your web assets.
1. Built-In Funnel Metrics
Every funnel you build automatically tracks core performance metrics without any additional setup required.
Pageviews & Unique Visitors
See exactly how much traffic is landing on each step of your funnel.
Conversion Rates
The system automatically calculates the percentage of visitors who take the desired action (like submitting a form or making a purchase) on each step.
2. Integrating External Tracking
If you run paid ads or use advanced analytics platforms, you need to install tracking pixels.
Navigate to the Settings tab of your website or funnel. Here, you will find input boxes for Head Tracking Code and Body Tracking Code. You can paste your Facebook Pixel, Google Analytics (GA4) tags, or Google Tag Manager scripts directly into these fields to deploy them across your entire site instantly.
Pro-Tip
If you are running Facebook Ads, always prioritize setting up the Conversions API (CAPI) integration in addition to the standard browser pixel. CAPI provides far more accurate tracking data by sending conversion events directly from our servers to Meta.