WhatsApp Pay & Subscribe
Because WhatsApp Business API charges per conversation (rather than a flat monthly fee), you must manage your WhatsApp billing directly within the platform. The Pay & Subscribe section allows you to handle these costs seamlessly.
Understanding WhatsApp Pricing
Meta charges for WhatsApp conversations based on the type of conversation and the user's country code. There are four main conversation categories:
- Marketing: Promotions, offers, or informational updates.
- Utility: Specific, agreed-upon updates like order confirmations or account alerts.
- Authentication: One-time passcodes (OTPs) for logging in.
- Service (User-Initiated): When a customer messages you first, you have a 24-hour window to reply.
Managing Your Subscription
To ensure your WhatsApp messages continue to send without interruption:
- Navigate to Settings > WhatsApp > Pay & Subscribe.
- Ensure you have an active payment method on file.
- Monitor your usage limits and top up your wallet balance if you are running high-volume marketing campaigns.
Pro-Tip: Service conversations (where the customer messages you first) are generally the cheapest. Encourage customers to initiate contact via WhatsApp by placing a WhatsApp chat button on your website!