Brand Voice
Your Brand Voice is the personality and tone of your business translated into written communication. By defining it within your Brand Board, you ensure that every email, SMS, and social media post generated by Ask AI sounds authentically like you.
1. Defining Your Core Personality
Start by establishing the baseline attitude and emotional resonance of your brand. Are you a serious B2B enterprise, or a playful consumer brand?
- Tone Adjectives: Select 3-5 words that describe your ideal voice (e.g., "Authoritative, professional, and concise" or "Warm, empathetic, and encouraging").
- Target Audience: Briefly describe who you are talking to. AI generates very different copy for "corporate executives" than it does for "first-time homebuyers."
2. Vocabulary & Messaging Rules
Every industry has its own jargon, and every business has words they prefer to use (or avoid).
- Keywords to Use: List phrases you want the AI to naturally weave into your copy (e.g., "financial freedom," "sustainable growth," "seamless integration").
- Words to Avoid: List words that clash with your brand. For example, a luxury brand might avoid words like "cheap," "discount," or "bargain."
- Formatting Preferences: Do you prefer short, punchy sentences? Do you use emojis frequently, or never? Specify these rules here.
3. How Ask AI Uses Your Brand Voice
Once saved, your Brand Voice acts as a permanent, invisible prompt modifier for all AI tools within Scotify Solutions.
- Content Generation: When you ask the AI to draft a newsletter, it automatically applies your tonal guidelines without you needing to explain them every time.
- AI Agents: If you build an automated chatbot, it will use these same rules to converse with your website visitors in your brand's unique style.
💡 Pro-Tip:Don't overcomplicate your Brand Voice rules. The best approach is to paste 2-3 examples of your absolute best-performing emails or social posts directly into the description box and tell the AI: "Analyze and mimic the tone of these examples."