Design Kit
The Design Kit is the visual foundation of your Brand Board. By uploading your logos, defining your color palettes, and selecting your typography here, you ensure that every asset generated within Scotify Solutions is visually cohesive and instantly recognizable to your customers.
1. Uploading Your Logos
Your logo is the most critical visual element of your brand. The Design Kit allows you to store multiple variations so you always have the right format for the right application.
- Primary Logo: This is your main logo, typically used on light backgrounds. It should be a high-resolution file (PNG or SVG) with a transparent background.
- Secondary/Dark Mode Logo: A variation of your logo optimized for dark backgrounds or alternative layouts (e.g., stacked vs. horizontal).
- Favicon: The small icon that appears in the browser tab. This should be a simplified version of your logo or a brand symbol, perfectly square (e.g., 32x32 or 16x16 pixels).
2. Defining Brand Colors
Consistency in color builds trust. Instead of guessing hex codes every time you build a landing page or draft an email, lock them in your Design Kit.
- Primary Color: Your main brand color, used for primary buttons, links, and key highlights.
- Secondary Color: Used to complement the primary color, often for secondary buttons or important backgrounds.
- Accent Colors: Additional colors for highlighting specific elements, tags, or alerts without overpowering the main design.
- Background & Text Colors: Define your default light and dark backgrounds, as well as your standard text colors for optimal readability.
3. Typography & Fonts
The fonts you choose communicate your brand's personality before a user even reads the words.
- Heading Font: The display font used for large titles and headlines. It should be bold and grab attention.
- Body Font: The font used for paragraphs and general text. Prioritize legibility and clean lines (e.g., Inter, Roboto, Open Sans).
💡 Pro-Tip:Always use SVG or high-resolution PNG files with transparent backgrounds for your logos. This ensures your branding looks crisp on high-definition displays and blends seamlessly onto any colored background in your funnels or emails!