Maintaining a clean email list is vital for your sender reputation. The Bounce Classification tools help you understand why emails fail to deliver and automatically manage problematic addresses to protect your deliverability rates.
1. Understanding Bounces
When an email cannot be delivered, the receiving server sends back a "bounce" message. These are classified into two main categories:
Soft Bounces
Temporary delivery failures. This might happen if the recipient's inbox is full, their server is temporarily down, or the email message is too large. The system will usually retry sending soft bounces automatically.
Hard Bounces
Permanent delivery failures. This typically means the email address does not exist, is invalid, or the recipient's server has completely blocked delivery. Hard bounces should be removed from your list immediately.
2. Automated Bounce Management
Scotify Solutions automatically handles bounces to protect your sender score. When an email hard bounces, the system will automatically mark that contact's email address as invalid and prevent future emails from being sent to them. This proactive measure ensures you don't continue sending to bad addresses, which can lead to your domain being blacklisted.
Pro-Tip
Regularly review your bounce reports. If you notice a sudden spike in hard bounces, it might indicate an issue with how you are collecting email addresses (e.g., a form without double opt-in) or a problem with a recently imported contact list.