Manage Scoring Overview
Lead scoring allows you to prioritize your prospects by assigning points based on their behavior, engagement, and demographic information. The Manage Scoring tool inside your Scotify Solutions account helps you build custom scoring models to identify your hottest leads instantly.
Why Use Lead Scoring?
- Prioritize Sales Efforts: Focus your team's time on leads with the highest scores, indicating they are ready to buy.
- Automate Qualification: Automatically categorize leads as "Hot," "Warm," or "Cold" based on point thresholds.
- Trigger Automations: Launch specific workflows when a lead reaches a certain score (e.g., alert a sales rep or send a special offer).
How It Works
You create rules that add or subtract points from a contact's profile. For example, you might add 5 points when they open an email, add 10 points when they click a link, and subtract 5 points if they unsubscribe. The system continuously updates each contact's score in real-time.