A2P Messaging (SMS) Compliance
Application-to-Person (A2P) 10DLC (10-Digit Long Code) is a messaging framework created by US telecom carriers to protect consumers from spam. If your business sends SMS messages to US numbers using a local 10-digit number, you must register your brand and campaigns to ensure deliverability.
Why A2P 10DLC Matters
Unregistered messaging traffic is subject to heavy filtering, high surcharges, and outright blocking by carriers like AT&T, T-Mobile, and Verizon. By completing your A2P registration in Scotify Solutions, you benefit from:
- Higher Deliverability: Messages bypass aggressive spam filters.
- Increased Throughput: Send more messages per second (crucial for large marketing campaigns).
- Lower Costs: Avoid unregistered traffic penalties and surcharges.
The Registration Process
- Brand Registration: You provide your legal business details (EIN, address, contact info) to verify who is sending the messages.
- Campaign Registration: You define what type of messages you are sending (e.g., Marketing, Customer Care, Mixed) and provide sample messages.
- Carrier Approval: The Campaign Registry (TCR) reviews the submission. Once approved, your numbers are linked to the campaign and ready for high-volume sending.
Pro-Tip: Always include clear opt-in and opt-out instructions (e.g., "Reply STOP to unsubscribe") in your sample messages during registration. Carriers will reject campaigns that do not demonstrate proper consent management.