Track the performance of your Facebook and Instagram advertising campaigns directly within Scotify Solutions using the Meta Ads reporting dashboard.
1. Integration Setup
To enable Meta Ads reporting:
- Navigate to Settings > Integrations.
- Click Connect on the Facebook/Meta integration tile.
- Authorize access to your Facebook Business Manager account.
- Select the specific Ad Account you wish to pull data from.
2. Key Performance Indicators (KPIs)
The Meta Ads dashboard provides real-time insights into:
- Reach & Engagement: How many unique users saw your ads and interacted with them.
- Cost Per Lead (CPL): The average cost to acquire a new contact through your lead forms or landing pages.
- Campaign Comparison: View side-by-side performance metrics to determine which ad sets are driving the most revenue.
Pro-Tip
Ensure your Facebook Lead Forms are mapped correctly in the system so that new leads automatically populate your CRM and trigger follow-up workflows instantly!