The Google Ads reporting integration pulls your campaign performance data directly into your CRM, allowing you to track spend, clicks, and conversions without switching platforms.
1. Connecting Your Account
To view your Google Ads data, you first need to connect your account:
- Go to Settings > Integrations.
- Locate the Google Ads integration and click Connect.
- Log in with your Google account and authorize the necessary permissions.
- Select the specific ad account you want to track.
2. Understanding the Metrics
Once connected, the Google Ads report will display:
- Impressions & Clicks: How many people saw and clicked your ads.
- Cost Per Click (CPC): The average amount you pay for each ad click.
- Conversions: The number of leads generated directly from your campaigns.
- ROI: Calculate your return on investment by comparing ad spend to the value of closed-won opportunities in your pipeline.
Pro-Tip
Use the Attribution Report alongside your Google Ads data to see the full customer journey from the initial ad click to the final sale.