The Local Marketing Audit tool scans your business's online presence across the web, identifying inconsistencies and opportunities to improve your local search rankings.
1. Running an Audit
To generate a new audit report:
- Navigate to the Reporting tab and select Local Marketing Audit.
- Enter your business name, address, and phone number (NAP data).
- Click Run Audit.
2. Understanding the Results
The audit will analyze your business across dozens of directories (like Yelp, Google, Bing, and YellowPages) and provide a score based on:
- Listing Accuracy: Are your name, address, and phone number consistent across all platforms? Inconsistent NAP data severely hurts local SEO.
- Missing Listings: Which major directories is your business missing from?
- Review Health: A summary of your ratings and review volume across the web.
Pro-Tip
Use the Local Marketing Audit as a sales tool! If you are an agency, run an audit for a prospective client and use the report to show them exactly where their online presence needs improvement.