Consistent posting requires a clear workflow. Here are the standard operating procedures for how content gets created, approved, and scheduled.
Content Workflow
1
Content Calendar
We draft a monthly content calendar with post concepts, captions, and target platforms.
2
Client Review
You review the calendar and approve or request changes before production begins.
3
Production
Our team creates graphics, edits videos, and finalizes captions based on the approved calendar.
4
Final Approval
You receive rendered posts for final sign-off. Approve within 48 hours to stay on schedule.
5
Scheduling
Approved posts are scheduled directly in the Social Planner inside your Scotify sub-account.
Posting Frequency Guidelines
3–5 posts/week
Mix of reels, carousels, and stories
3–4 posts/week
Link posts and image posts for engagement
2–3 posts/week
Industry insights and company updates