Transparent reporting is core to our partnership. Here is when you will receive reports and what metrics we track.
Reporting Schedule
Weekly
A quick snapshot of spend, impressions, clicks, and leads, delivered every Monday for the prior week.
Monthly
A comprehensive report with trend analysis, cost-per-lead, ROI breakdown, and strategic recommendations, delivered by the 5th of each month.
Quarterly
A full strategy review call to assess campaign performance against your business goals and plan the next quarter.
Key Metrics We Track
- Spend vs. budget, are we on track?
- Cost per lead (CPL) and cost per acquisition (CPA)
- Click-through rate (CTR) and ad relevance
- Conversion rate from click to lead
- Lead quality score based on follow-up outcomes
Real-Time Dashboards
In addition to scheduled reports, you have access to a live reporting dashboard inside your Scotify sub-account. This shows real-time campaign data 24/7, no need to wait for a report.