URL Redirects Overview
URL Redirects allow you to send visitors from one specific web address to another automatically. The URL Redirects tool in your Scotify Solutions account helps you manage these routing rules efficiently.
Why Use URL Redirects?
- Maintaining SEO: If you change the URL of a popular page or migrate from an old website, a redirect ensures that visitors (and search engines) using the old link are seamlessly sent to the new page, preserving your search rankings.
- Creating Short Links: Create clean, memorable URLs for marketing campaigns (e.g., redirecting
yourbusiness.com/promoto a long, complex funnel URL). - Managing Expired Offers: When a promotion ends, redirect the offer page to your main homepage or a waitlist page so you don't lose the traffic.