Launching a targeted email broadcast is one of the most effective ways to engage your audience, announce new products, or nurture leads. With Scotify Solutions, you can design beautiful, responsive emails and dispatch them directly to your Smart Lists without relying on external tools like Mailchimp.
In this guide, we will walk you through building your first email campaign, selecting your audience, and hitting send.
1. Creating Your Email Campaign
Start by crafting the visual layout and content of your email broadcast.
Navigate to the Email Builder
From your main left-hand sidebar, click on Marketing, then select Emails > Campaigns. Click the green + Create Campaign button.
Select a Template or Start Blank
Choose from our library of pre-designed templates tailored for newsletters, promotions, or announcements, or select Blank Template to build from scratch.
Design Your Content
Use the drag-and-drop editor to add text blocks, images, and buttons.
Pro-Tip: Use Personalization Tokens (like {{contact.first_name}}) to automatically insert your recipient's name into the greeting.2. Scheduling and Dispatching
Once your email looks perfect, it's time to select your audience and configure the delivery settings.
Configure Sender Details
Click Send or Schedule. Enter your From Name, From Email (using your verified sending domain), and an engaging Subject Line.
Select Your Audience
Choose who will receive this email. You can select specific contacts, filter by tags, or choose a dynamic Smart List (e.g., "All Active Customers").
Send Now or Schedule for Later
Choose to dispatch the campaign immediately or select Schedule to pick a specific date and time for delivery. Click Send to finalize.